My Tools

Resource List

Platform Building Essentials: Website & Hosting

Bluehost: One of the 20 largest web hosting companies, Bluehost is a

reliable choice and makes getting set up with WordPress super easy.

Customer support is excellent, and you can be up and running in minutes! I

highly recommend using Bluehost to satisfy your author website web

hosting needs.

Outstanding Setup: Want a gorgeous, customized website, with all the

technical tidbits taken care of (including initial set up, theme, domain,

WordPress install, backup and security), and all you have to do is blissfully

create content? Dream come true, right? The people at Outstanding Setup

are helpful AND patient, and will do all the heavy lifting when it comes to

the set up and maintenance of your WordPress site – but you remain in

control. An excellent alternative if you prefer someone else to handle the

technical side while you concentrate on building your writing business.

WordPress: The #1 Blog Publishing Platform. WordPress has the greatest

variety of themes, plugins and services of any blogging platform. It’s free

and easily customizable with wonderful support. This is the self-hosted

version of WordPress, not the hosted wordpress.com version. You are in

complete control over how you use it, and what to install. Most importantly,

you’re in control of your data instead of some other bigger entity who can

change the rules at any time.

Platform Building Essentials: Email List Building

Optin Skin: Optin Skin is a helpful tool for creating custom email opt-in

forms that you can embed within, or at the bottom, of your pages and posts –

or pretty much anywhere you want to capture emails. There are several base

templates to choose from that you can quickly and easily alter and tweak to

match the look of your site (no coding required!).

Pop-Up Domination

InfusionSoft

Platform Building Essentials: Social Media Tools

TweetDeck – When you have multiple Twitter accounts and want to keep

track of everything in one place, TweetDeck is a great option.

Hootsuite – This is another option for managing multiple accounts with both

a free and pro version. This is the third party app I use to track mentions and

schedule tweets.

Buffer – One of the best ways to grow a Twitter following is to tweet often.

The problem is you either have to be on Twitter all day, or your tweets all go

out in clusters when you’re there. Buffer solves this problem by helping you

schedule tweets throughout the day.

Google Alerts – Google Alerts are email updates of the latest relevant

Google results (web, news, etc.) based on your queries. You can monitor a

developing story, keep current on industry news, or even check your

name/site for results on what people are saying about you.