Platform Building Essentials: Website & Hosting
Bluehost: One of the 20 largest web hosting companies, Bluehost is a
reliable choice and makes getting set up with WordPress super easy.
Customer support is excellent, and you can be up and running in minutes! I
highly recommend using Bluehost to satisfy your author website web
Outstanding Setup: Want a gorgeous, customized website, with all the
technical tidbits taken care of (including initial set up, theme, domain,
WordPress install, backup and security), and all you have to do is blissfully
create content? Dream come true, right? The people at Outstanding Setup
are helpful AND patient, and will do all the heavy lifting when it comes to
the set up and maintenance of your WordPress site – but you remain in
control. An excellent alternative if you prefer someone else to handle the
technical side while you concentrate on building your writing business.
WordPress: The #1 Blog Publishing Platform. WordPress has the greatest
variety of themes, plugins and services of any blogging platform. It’s free
and easily customizable with wonderful support. This is the self-hosted
version of WordPress, not the hosted wordpress.com version. You are in
complete control over how you use it, and what to install. Most importantly,
you’re in control of your data instead of some other bigger entity who can
change the rules at any time.
Platform Building Essentials: Email List Building
Optin Skin: Optin Skin is a helpful tool for creating custom email opt-in
forms that you can embed within, or at the bottom, of your pages and posts –
or pretty much anywhere you want to capture emails. There are several base
templates to choose from that you can quickly and easily alter and tweak to
match the look of your site (no coding required!).
Platform Building Essentials: Social Media Tools
TweetDeck – When you have multiple Twitter accounts and want to keep
track of everything in one place, TweetDeck is a great option.
Hootsuite – This is another option for managing multiple accounts with both
a free and pro version. This is the third party app I use to track mentions and
Buffer – One of the best ways to grow a Twitter following is to tweet often.
The problem is you either have to be on Twitter all day, or your tweets all go
out in clusters when you’re there. Buffer solves this problem by helping you
schedule tweets throughout the day.
Google Alerts – Google Alerts are email updates of the latest relevant
Google results (web, news, etc.) based on your queries. You can monitor a
developing story, keep current on industry news, or even check your
name/site for results on what people are saying about you.