Why is Blogging Important? 7 Credible Reasons

by Nikki Woods on Tuesday, October 11, 2016

Why is Blogging Important. 7 Credible ReasonsCan you market your book without a having a blog? Yes. You can also have pancakes without syrup. But why would you? Here are some reasons why blogging may be more necessary than you think.

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1. It helps you build an audience.

In today’s world, people are constantly searching for valuable information and ways to connect with those who provide that information. If you’re someone who’s skilled or an expert in a particular subject area, for example coaching, marketing, writing and so on – people will flock to you to help solve their problems and keep coming back for even more content.

2. It boosts your SEO.

Search Engine Optimization (SEO) is all the rage in the digital world, and having a blog that stands out from the crowd is crucial to increasing your discoverability. Utilizing keywords and categories related to your topic or industry make your content visible, which means more people finding your business faster and reading your helpful information. Being creative with presenting fresh and informative content regularly is key to propelling your blog to the top of search engines.

3. It enhances customer relationships.

Not only does blogging help to build an audience and develop relationships with potential clients, it also strengthens your relationship with current clients. Serving clients involves allowing them to know more about you and your business as you in turn solve their problems. This paves the way for the building of trust and mutually beneficial relationships. Customers who are provided with value and are comfortable with you will happily recommend you to their family, friends and colleagues.

4. It builds your network.

Blogging offers the opportunity to connect with people locally, regionally and internationally. Many entrepreneurs have met and become friends with people who were initially just visitors to their blogs, and now are business partners in a joint venture. Additionally, blogging creates a window of opportunity to connect with influencers in your industry.

5. It drives traffic to your website.

Having a blog as your ‘central hub’ allows you to direct people to your well of information. Publishing valuable content regularly on your blog makes way for it to be easily shared across all your social platforms (Facebook, Twitter, Google+, LinkedIn, etc.). When readers discover amazing content, they’re more encouraged to click through your links to find out what else you have to offer.

6. It helps convert traffic into leads.

More traffic being directed to your blog equals greater opportunity to convert that traffic into leads for your products or services. In order to collect visitors names and email addresses for approaching them later, they must be shown why they should share their information with you. Adding call-to-action buttons within your blog posts encourages visitors to take advantage of your free offer, download, report or webinar.

7. It helps establish authority and credibility.

Blogging paves the way for building a solid platform in your industry. When people search for information, they’re also seeking a ‘go-to’ person they can consistently rely on. A blog helps you to effectively position yourself, business and brand as a leader in your industry. Educating readers and visitors via your knowledge and expertise demonstrates your credibility, as well as encourages trust and support for the products and services you offer.

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Blogs are that something extra that add another layer to your book and brand.

Keep Writing!

How can blogging propel your business to greater success?

Share your thoughts in the comment box below.