How did you hear about the latest book release from your favorite author? Even if you don’t have the budget to purchase advertising on mainstream media, there are plenty of things you can do to get buzz going about your new book. Here are some reasons it’s important:
1. Connect with your target audience.
Before you even begin to write a book you first need to know who you’re writing it for. Is your audience children, young adults, single moms, coaches, couples, or entrepreneurs? It’s crucial to know who your book is for in order to figure out how to connect with your intended audience. If you think about it, how will your book gain visibility if you’re not connecting to a network of people? How will your book reach the people who need it? It’s vital to reach out to your audience and build a connection with them.
2. Grow your readership.
Not only do you need to connect with your target audience, you also need to grow your readership. As a writer, one of the many reasons you have likely chosen to write a book is to share your story with as many people as possible. That entails building your author platform so that you can easily connect with your readers, they can easily connect with you, they can be connected with each other, and they can share your work with their networks. The more people know about your work, the greater success your book will have.
3. Build your brand.
Many entrepreneurs write a book as a way to help build their business and expand their services. If you’ve chosen to pen a book as a business strategy, this is an excellent opportunity to demonstrate what you represent and increase your brand awareness. Additionally, getting your book in the right hands propels your business opportunities in your quest to attract and serve more clients.
4. Earn a profit.
While sales isn’t (or shouldn’t) be the main reason for writing a book, any writer would want to generously profit from their hard work – especially if you intend to become a full-time writer. If you don’t include marketing tactics to boost your book’s discoverability, more likely than not your book will be lost among the numerous other titles in the marketplace. The more eyeballs on your book (the more readers who find your book), the better chance of your book being purchased.
Marketing your book is a crucial part of the process on your journey to success as an author.
Why do you need to be the primary marketer of your book?
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