Whether it’s New York Fashion Week or the return of the McRib Sandwich, success is boosted by the hype leading up to the event. Your book-signing event is no different. Here are 4 strategic steps for planning a successful signing.
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1. Zero-in on location.
Meet your audience where they are. Do some research and list locations where your event could take place. Many authors think a book signing event must be held at a bookstore, [...]Continue Reading