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Monthly Archives: January 2015

5 Smart Tips for Writing Faster and Better

by Nikki Woods on Friday, January 30, 2015

Hate writing? You’re not alone.

Being an entrepreneur doesn’t absolve you from having to write. Most small-business owners have a lot of writing to do. Whether it’s composing great content for social media, blog posts, books or client presentations, writing comes into an entrepreneur’s day in many ways.

RELATED CONTENT: 8 Design Trends for Your 2015 Website or Logo (Infographic)

It can also be one of the most challenging tasks to accomplish effectively. Here are five ways to cast aside your writer’s block [...]

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Successful cross promotions are just one more example of the beauty of the collaborative spirit. How will you choose to cross promote your Author Website and Social Media?  Will it go together as smoothly as Doritios Locos Tacos (Taco Bell tacos wrapped in shells made of Doritos chips) or as badly as the Chicken & Waffle Taco (why didn’t Taco Bell stop while it was ahead?)

First, let’s define our terms. An author webpage is a piece of Internet space that [...]

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Proven Steps To Get Media Coverage Any Time, Anywhere

by Nikki Woods on Wednesday, January 28, 2015

When Imelda Marcos’ husband’s government in the Philippines was overthrown back in 1986, she famously left behind more than 2,700 pairs of shoes in her closet.

Her wardrobe of clothing was also huge.  In fact, many people suspected she had a different outfit for each pair of shoes.

How many outfits do you have in your closet?

You probably don’t have to worry about surpassing Imelda any time soon.

But here’s an important question: is your publicity closet big enough to take you where [...]

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7 Tips On How To Story Board A Book

by Nikki Woods on Wednesday, January 28, 2015

Think back to your favorite childhood books and how different and less memorable they would have been without pictures.  Imagine Dr. Seuss’s “The Cat in the Hat,” with just words.  Hard to do. What makes picture books  so great is that they teach children to read and make good readers better because they’re engaged throughout the entire story. The pictures make the words come alive.

Story boarding uses a similar concept for writers struggling with imagining how their stories will unfold. [...]

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8 Design Trends for Your 2015 Website or Logo (Infographic)

by Nikki Woods on Tuesday, January 27, 2015

If you know me you know I love websites almost as much as I love infographics!

There’s no denying that appearance matters.

Everything about a company’s logo or website is chosen for a specific impact; promotional materials are discussed and planned for months.

RELATED CONTENT: 8 Key Elements of a Powerful Book Landing Page

While some design strategies are timeless, trends change. The visual layouts and pictures that worked five years ago won’t necessarily resonate with customers today.

Thankfully, the folks at Coastal Creative Reprographics [...]

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5 Reasons Why You Should Write Your Story

by Nikki Woods on Monday, January 26, 2015

“There is no greater agony that bearing an untold story inside you.” Maya Angelou

All of us have a story to tell.

A lot of times we bottle things up and carry that story around and it becomes a heavy burden. Why not write about it, release that burden and help someone else who may be dealing with the same challenge?

RELATED CONTENT: 3 Habits that Separate Good Writers From Not So Good Writers

Here are 5 reasons why you should write your story:

1. [...]

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8 Key Elements of a Powerful Book Landing Page

by Nikki Woods on Friday, January 23, 2015

If you’ve ever been on a road trip you know how it feels when you start to run low on fuel or food.   How inviting is it to see huge billboards shouting the names of the nearest gas stations and eateries?  What’s posted on these roadside ads plays a big role in our decisions.

We’re usually drawn to the ones that get the message across the best,  are appealing to the eye and have something to offer that we can use! [...]

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3 Habits that Separate Good Writers From Not So Good Writers

by Nikki Woods on Wednesday, January 21, 2015

According to an article I read recently the top three ways to form a good habit is: 1. Commit to 30 days, 2. Make it daily and 3. Start simple.

As writers we can find habit-forming behaviors that will help us take our writing skills to the next level.

RELATED CONTENT: 3 Questions To Help You Target Your Author Audience

When typical writers aren’t worrying about writer’s block, they find themselves stressing over another dilemma: how do I go from mediocre to amazing?

Here [...]

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2 Essential Steps For Marketing Your Book

by Nikki Woods on Wednesday, January 21, 2015

Measuring success is much easier than measuring something that isn’t working as well as we’d like it to. Nor is it as much fun.

But if your book sales or even its launch is not gaining much traction, here are some things you can do to turn things around.

RELATED CONTENT: 3 Questions To Help You Target Your Author Audience

Here are two essential steps for marketing your book:

1)  Know Yourself

You only have a moment to make a first impression. But how can [...]

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3 Questions To Help You Target Your Author Audience

by Nikki Woods on Tuesday, January 20, 2015

If you’ve ever taken a marketing class, no doubt the infamous New Coke blunder came up as a example as one of the worst new product roll outs in history.   Worried about competition from the other drink companies, Coke executives decided back in the mid 1980s to revise the old tried and true Coke formula in favor of New Coke.  After a public outcry, Coke announced it would return to its original recipe and call it Coke Classic.  The moral [...]

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