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Monthly Archives: May 2014

7 Really Cool Tips On Crafting A Great Brand

by Nikki Woods on Friday, May 30, 2014

Do you remember playing the story game at sleepovers when you were a kid? It’s when one person began s a story and each person in the circle added a line or two until the tale is complete. The fun comes from the spontaneity and hodgepodge of imaginative twists shared by the group.

Unless you have strong strategy for how your brand will be presented to your audience, its story will sound like a hodgepodge of ideas created by a committee [...]

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8 Writing Strategies For People Who Say They Can’t Write

by Nikki Woods on Thursday, May 29, 2014

Let’s face it. Most of us don’t enjoy doing things we don’t do well. The key to feeling better about writing is to get better at doing it and eliminating some of things we don’t like about it.  Is it taking too much of your time, making you feel inadequate, boring you to tears or just too difficult?

I’m not a marathon runner but I do jog from time to time. For me, the hardest part is not physical but psychological.  [...]

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I once was in the odd position of watching a group of employees make tacos at a fast-food restaurant.  In that five minutes I figured out which ones will be successful, no matter where their career paths take them.

There was the Looky Loo who stood around watching what was happening, there was the Super-Slow-Mo who rolled one taco to every three the others were making., there was the Sloppy Joe who worked fast but his finished product was lacking and [...]

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Depending on who you choose to believe writers block is a real inability to create to new material that all writers grapple with from time to time, or it is a psychological crutch we lean on when we simply can’t or won’t do the writing job that’s assigned to us.  Either way, the result is staring at a blank page wondering what to do next.

Here are 10 common types of writer’s block and ways to overcome them quickly:

1. Your idea [...]

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6 Powerful Habits Of Successful Business Women

by Nikki Woods on Friday, May 23, 2014

The films Mildred Pierce, Chocolat, The Devil Wears Prada and Baby Boom all feature women trying to reach their goals as entrepreneurs.  And whether they were made in 1945 or 2009 many of their challenges were similar

The elusive dream of business success captures the imagination of aspiring and existing business owners everywhere. The vision of flowing profits, industry respect, thrilled customers, and a balanced life can become reality.  It begins by developing strategies used by some of the tops in [...]

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Advice On Writing For Writers From Writers

by Nikki Woods on Thursday, May 22, 2014

True story.  I  knew  a woman in college who was pursuing a career in writing sitcoms for television.  She had talent, she had connections but she never could quite get in the circle.  One day she casually said, television is for idiots, I never watched it growing up. Bingo!  If you don’t respect your craft and aren’t prepared to immerse yourself in it because you love it, you won’t be a success.

When I meet an aspiring author, the first thing [...]

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10 Surefire Ways To Get Better In Business

by Nikki Woods on Wednesday, May 21, 2014

Better is one of my favorite words because it signifies effort, intention and improvement . If someone is sick, if something is broken, if a situation has been bleak,  just hearing the word better can lift you out of a funk.

If you’re in business you never want to be  satisfied with average,  or accepting of mediocrity  or apathy.  Whether you’re leading a team of  100 or your staff is made up of one person other than you make sure you’re [...]

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Guest post by Sylvia Jones

For millions of high school students, graduation is right around the corner. As one chapter of their life closes and another one begins, they are faced with college planning and new financial responsibilities. While taking the SATs/ACTs and campus visits are an important part of the preparation process, college financing is just as critical.

It’s no secret that college can be expensive. According to the College Board, the average tuition cost and fees in 2013-2014 were $22,203 [...]

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Are you ready to accelerate your business?  I’m sure most of you raised your hands but often your desire to go to the next level doesn’t translate into results.

Especially if you are a woman who is trying to balance a family with a career.

Here are 5 tips that will help you do just that.

Tip #1 – Do the work.  Tasks that propel us to success are not always glamorous but they still have to be done. But sometimes that kind [...]

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Have you ever had an ending to your favorite TV drama spoiled by a post you read on Twitter?  That’s what happens when an online and offline interaction goes wrong.  But that’s not what this is about.

This is about how online and offline technology influences marketing and how we can make it work better for us.

Offline marketing is also called the traditional media. It focuses on tri-media that includes print, radio, and television ads. Online marketing focuses on content marketing, [...]

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