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Monthly Archives: March 2014

Branding Your Business: The Top Ten Things You Need To Do

by Nikki Woods on Monday, March 31, 2014

A friend once told me that back in her middle school there was a boy so cool he got the nickname “Suede.”  20 years later at a class reunion he was married with a family and preferred to be called his real name.

The problem was no one else knew him as anything other than the name he was trying to shake. He had sold his brand so well as a teenager, it was almost impossible to change even when he [...]

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3 Ways To Tell If Your Writing Sucks And How To Fix It

by Nikki Woods on Friday, March 28, 2014

“When you start writing you are always as if you have never written anything before; you are always a beginner.”   Erica Jong.

There’s no question that writing can be frustrating and even confusing at times. It’s something most people can do, but only a limited number of people can do well.

Yes, writing is simple and difficult at the same time.

The simplicity comes with physical act of putting words down on paper.  The complexity is the process of expressing ideas in [...]

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If you spend a lot of time playing Candy Crush, Bejeweled or Farmville, internet games that allow you earn lots of points a fake bucks, this might not be the blog for you.  But if you’re interested in making real cash promoting your products and services using affiliate marketing, please read on.

Affiliate marketing is a strategy for getting businesses to help you sell and promote your company.  Or for you to help promote other business’s merchandise. Once it’s set up, [...]

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5 Powerful Ways To Use Images In Your Marketing

by Nikki Woods on Monday, March 24, 2014

So, I went to a big TV-commercial-watching party in February and in between the ads there was a football game.

Of course I’m referring to the Super Bowl.

Running an ad on one of the biggest television viewing days of the year almost guarantees it will be seen by more than a million viewers so   agencies go all out to produce commercials that cost them $4 million per 30-second spot.

The most popular Super Bowl ads either rely on humor or sentimentality coupled [...]

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8 REALLY GOOD Reasons To Publish Quality Content

by Nikki Woods on Friday, March 21, 2014

One of my favorite comedians says thanks to technology, the scariest word in the human language is “Send.”

I know what he means. Most of us have written something and hit the send, post or tweet button a millisecond before realizing it wasn’t what we intended to publish.   It’s the same feeling you get when you’re closing the car door and realizing at the same time the key is still in the ignition or wishing you could put the inappropriate words [...]

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6 Simple Ways to Create a Social Media Marketing Plan

by Nikki Woods on Wednesday, March 19, 2014

Imagine having the house of your dreams high on a hill with a great view of the entire city. How much would that house be worth? Now, imagine that same house with no roads for you to travel to get to people or for people to get to you. How much would it be worth now?

Your platform—your blog or website— is your house and the Internet and social media networks are the infrastructure—the roads that bring you to the people [...]

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Speaking In Sound Bites: 6 Top Tips

by Nikki Woods on Monday, March 17, 2014

In Eddie Murphy’s movie “A Thousand Words” his character fast talking Jack McCall learned a valuable lesson about the importance of what we say. He finds out the hard way that every word he speaks has a consequence when he’s realizes he only has 1,000 words left to use and exceeding that number meant the worst fate he could imagine.

Thankfully there’s no thousand-word- limit placed on us, but there is a real limit to how much of what we say [...]

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Surrounding Yourself With Like-Minded People

by Nikki Woods on Friday, March 14, 2014

Community. Allies. Team. Support Group. Mastermind. Tribe. Your Ride or Dies. I don’t really care what you call it or them but having a group of like-minded people is absolutely essential to your success.

Have you ever heard the saying that you are the average of the five people you spend the most time with. Or that if you show me your friends, I’ll tell you who you are. No? Then what about this? Birds of a feather flock together. If [...]

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5 Ways To Create A Loyal Audience That Loves You

by Nikki Woods on Wednesday, March 12, 2014

We’ve all been to concerts waiting to hear a singer perform our favorite song.  It’s the crowd pleaser that everybody has been waiting for.

You wait, listening to song after song, enjoying what you’re hearing but anticipating the hit that you love the most.  The one that you think about whenever the singer’s name is mentioned, the song that made him famous, the song that really defines his success. Time is running out.  He finishes what appears to be the last [...]

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Have you ever heard of Dr. Bernard Wai?  He’s a handsome, knowledgeable, low- key physician who holds classes on nutrition and healthy living to underprivileged women.

Probably not?

Even though he’s very capable and qualified to address medical concerns on a larger platform, he feels most comfortable addressing  very small, intimate group of people

In his heart he’d love to have the fame and no doubt the fortune of Dr. Oz., the charismatic TV star who got his big break after appearing on [...]

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