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Monthly Archives: February 2014

5 Secrets to Entrepreneurial Success

by Nikki Woods on Friday, February 28, 2014

What makes a successful entrepreneur? Some of the traits are obvious: they’re innovative, determined, enterprising, and they also possess strong leadership skills. But if you look closely they each have their own unique style.

Media mogul Oprah Winfrey has spirit of gratefulness.  “Be thankful for what you have: you’ll end up having more.”

Visionary and Motown founder Berry Gordy Jr., recognizes other people’s gifts.  “I have this ability to find this hidden talent in people that sometimes even they didn’t know they [...]

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6 Simple Ways To Get More Exposure For Your Blog

by Nikki Woods on Wednesday, February 26, 2014

“Please Pardon Our Progress…”  

“Excuse our Dust…”

“Exciting Changes in the Works.”

No matter how clever and creative businesses try to be when they’re renovating or doing some sort of construction on their property, it can still be an annoyance to customers. No one likes being delayed or detoured. Unless a company is providing a vital need, most people will find another business that offers the same thing or something similar that’s easier to get to.  Same with our online businesses, [...]

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4 Quick And Easy Ways To Enhance Your Brand Image

by Nikki Woods on Monday, February 24, 2014

No matter where you are, Jackson, Mississippi or Kingston, Jamaica if you walk into a McDonald’s restaurant you have an expectation and you are rarely disappointed.

The corporate heads of one of the most universally recognized brands ever work constantly to make sure their more than 30,000 restaurants all represent the company’s core values and brand image.  It’s very comforting to its customers and the results are the kind of loyalty every business owner desires.

Yet, when I consult with some entrepreneurs [...]

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7 Basic Steps To Launching Your New Product Or Program

by Nikki Woods on Friday, February 21, 2014

Whether or not you’re interested in every competition in the Winter Olympics there’s usually one or two events that grab your attention. From Speed Skating to Bobsledding, so much of the final results are predicated on the way the athletes start off the race.

The fact that someone is competing in the Olympic games is proof that they’re ranked among the best in the world but their ability to “explode out of the gate” is crucial to a victory.

The same should [...]

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3 Excuses That Block Your Path To Success And How To Get Rid Of Them

by Nikki Woods on Wednesday, February 19, 2014

The best thing I learned from one of my mentors is that no one wants to hear your excuses.  It sounds harsh at first but he was absolute right.  When a mistake is made, your first act should be to figure out a way to fix it, then be prepared to explain why it won’t happen again.  Even when we work for ourselves or for clients this system never fails.

It’s human nature to want to defend ourselves when things don’t [...]

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5 Of The Most Common Reasons National Media Overlooks You

by Nikki Woods on Monday, February 17, 2014

I used to love to play visual games in children’s magazines that required you to look closely to find hidden items in pictures.  Sometimes they would even provide you a list of the carefully obscured and camouflaged objects.

Sometimes we inadvertently bury our messages and expect the media to take the time to sort through too much to be able to find it.  In most cases, we will simply be overlooked…especially if what we’re offering blends into every other message out [...]

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4 Ways To Know What Your Customers Want Before They Do

by Nikki Woods on Friday, February 14, 2014

In the Academy Award nominated film “Her,” an OS (operating system) that is unique and promises to be individual to each user has a real-life relationship with the character portrayed by Joaquin Phoenix.  But after a while she becomes interested in other systems proving that even love that is programmed by man can’t guarantee loyalty.

So think about how hard we must work to develop the kinds of relationships with our customers needed to gain their loyal business.

Most companies have implemented [...]

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Have you ever been disappointed in the reaction someone had after receiving a gift from you? In your head it was the perfect present and there’s no reason it shouldn’t have been a slam dunk.

But in reality it was an air ball completely missing the mark.

We do the same thing in our relationships with clients.

We look at things from our own perspective, we present ideas, products and services that appeal to us and expect every one else to love it [...]

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I Need Your Help To Win A Shorty Award!

by Nikki Woods on Tuesday, February 11, 2014

Nominate Nikki Woods for a social media award for Blogger in the Shorty Awards

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4 Quick Ways To Create A Business Breakthrough

by Nikki Woods on Monday, February 10, 2014

There are some people who are looking for one big opportunity in life. They imagine inventing something as innovative as the wireless internet, Spanx hosiery or Twitter and resting on their laurels for life.

But true visionaries are always looking for the next big thing.  They’re always figuring out ways to get better.

After co-founding and co-creating Twitter in 2008, Jack Dorsey could have sat back and enjoyed his fame and fortune.  Instead he went to work on developing, “Square,” a device [...]

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