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Monthly Archives: September 2013

7 Ways To Boost Your Sales Through Social Media

by Nikki Woods on Monday, September 30, 2013

I’ve been studying different marketing strategies used by well-known corporate brands.  Even though I’m a Dr. Pepper girl, the best digital campaign I’ve seen lately was from Coca-Cola.  The soft drink company launched the summer “Share a Coke” promotion in Europe that personalized bottles of Coke by replacing the logo with popular first names. The “Share A Coke” movement boosted sales by 7% and also increased page likes and traffic on Facebook.  It all started with Coca-Cola really recognizing who [...]

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The 3 Worst Things That Can Happen To Your Blog

by Nikki Woods on Friday, September 27, 2013

Once I wrote what to me was the perfect opening to a blog. It was interesting, witty and would leave the reader dying for more.

I took a moment to admire my work and before I could hit save, my playful dog leaped on my bed, stepped on the keyboard, highlighted the paragraph, deleted it and gave me an affectionate lick on the cheek.

After several failed attempts to craft those exact words I determined that it was the worst thing that [...]

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Social Media Tips for Kids

by Nikki Woods on Wednesday, September 25, 2013

Ever since men and women discovered there were people in other places they could communicate with, they found creative ways to do it from sending messages in bottles to exchanging pen pal letters. Sometimes I think of how so many good movies would have been ruined if texting, Facebook, Twitter had come into play. Dorothy would never have needed to go on her long journey if she could have posted her whereabouts on Aunty Em’s Facebook wall. No child’s fairy [...]

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The Three C’s of Branding Yourself In Virtually Any Niche {VIDEO}

by Nikki Woods on Tuesday, September 24, 2013

If you’re really serious about increasing your Global Visibility and getting seen by more people than you ever imagined… your brand should be a priority. So, here are top three C’s on how to brand yourself in virtually any niche.

If you have additional ways to brand yourself — please share them in the comment box below.

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3 Steps for Advertising Your Business on Twitter

by Nikki Woods on Monday, September 23, 2013

Have you ever gone into a business to get your taxes done just because there was guy on the highway dressed as Uncle Sam beckoning you to come inside? Or, gotten your car inspection done at a particular auto repair shop because of the inflatable air dancer blowing around out front? Me either. But that’s not to say that gimmicky advertising methods aren’t getting your attention and making you consider patronizing those establishments.

Businesses, like mine and yours do [...]

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I talk with Mommy Lifestyle Success Coach Aerica Karriem about the radio biz, getting unstuck and how to make money doing work you like, know and enjoy!

For more info on the course BLOGGING FOR DOLLARS:

For more info on Aerica Karriem and her Mommy Lifestyle Success Coaching services, log onto

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The 3 Steps to Succeed at Anything

by Nikki Woods on Friday, September 20, 2013

You show me a person who is extremely successful at one thing and I’ll show you a person who could be extremely successful at most things.  Think about it.  Former Los Angeles Laker, Earvin Magic Johnson, was one of the most successful point guards in the history of the NBA.  Now he’s a top-notch entrepreneur. His Magic Johnson Enterprises has ownership in restaurants, fitness clubs, the Los Angeles Lakers and the Los Angeles Dodgers.

When a good friend of mine who [...]

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3 Reasons Your Blog is Destined to Fail

by Nikki Woods on Wednesday, September 18, 2013

The crash of the Exon-Valdez, the Ford Pinto and Zune (Microsoft’s answer to the iPod) are all failures of different proportions.  A bad blog may not rank among these three but it could still hurt your chances of getting the kind of readership you want.

If your blog isn’t doing as well you think it should, here are three possible reasons why.

#1 – You’re Not Devoting Enough Time To It

The most popular blogs are updated regularly. So, [...]

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And the Loser is…Social Media Epic Fails

by Nikki Woods on Friday, September 13, 2013

Most of us love awards presentations and while celebrating successes in entertainment, business, and publishing, etc., is a good thing, it’s just as important to hear about failures. After all learning from someone else’s costly mistake can teach us an invaluable lesson.

Here are three huge Social Media epic fails made by major corporations!

And the loser is …Taco Bell:

One great thing about Taco Bell is its ever-changing menu and the creative media hype that goes along with each of their new [...]

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How to Brand Yourself as an Authority in Virtually Any Niche

by Nikki Woods on Wednesday, September 11, 2013

What’s the first brand you remember? It could be your grandparents’ can of Folgers coffee, your mom’s Chrysler Minivan or your older brother’s Sony Walkman. A study shows that even preschoolers who can’t read are able to recognize brands and logos. McDonald’s topped the list with nearly 93 percent of children correctly identifying the restaurant chain by its golden arches.

So, what makes certain brands and logos more memorable than others? It could be a variety of things. By the time [...]

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