Your social media followers know all about your son’s touchdown, your high school reunion and how many steps you’ve taken this month. So, when it’s time for promoting your new book, how can you be sure the message gets to the right people? Here are some tips:
1. Create attractive images.
With the constant influx of information available on the web, a post about your book can be easily missed among numerous other updates. To help your book update get noticed, create attention-grabbing images or graphics to pique the interest of readers. Incorporate an image of your book cover, and include a purchase link for easy reference. Additionally, be sure to utilize rich colors that are appealing and easily shareable across various platforms. Visual marketing is the way to go, as people gravitate to graphics faster than text-only information.
2. Leverage your email list.
Invite people to subscribe to your exclusive email list and provide them with valuable content. Although your aim is to promote your book, people dislike and will reject constant self-promotion. Entice them with useful content that’ll keep them coming back while keeping them informed of your book’s updates. In addition, encourage them to be invested member of your tribe by requesting their feedback on your book.
3. Create hashtags.
Hashtags (stemming from Twitter) are all the rage, and the possibility is strong that they’ll continue to be ‘in’ for quite some time. Create hashtags to generate buzz and bring about conversations about your book’s theme or topic, as well as link your book to relatable trending topics. With their cross-platform capabilities, hashtags are easily searchable and offer the power to reach a wider audience with your book promotion efforts.
4. Schedule social media posts.
Determine what you’ll share on your social networks and the best times for your updates to be posted. Each platform (Facebook, Twitter, Google+, and so on) has built-in analytics tools to help ascertain the ideal times your followers will most likely see what you post. There are also dedicated scheduling platforms such as Buffer, Hootsuite, SproutSocial, etc. that allow for the easy management of several networking accounts at once. Furthermore, don’t just post updates and neglect to engage your audience. Ask your followers questions, respond to comments, craft fun giveaways to keep them interested in your book.
5. Start a blog.
Blogging is another popular trend, but also paves the way for wide audience reach. People love reading blogs that provide helpful information and will frequent that blog once they’re able to get what they need. Use your book-in-progress or completed project as a tool to educate, guide and encourage readers regarding your topic. You’d be surprised how quickly readers will share useful information with their networks, and in effect spread the word about your work.
6. Participate in web forums.
People are always searching for information and often look to web forums for answers to their questions. Use this platform as an opportunity to contribute your knowledge and expertise regarding your subject area. Reach out to members and offer your assistance, and invite them to direct any questions they may have your way. Be sure to include a link to your blog or website so they can look you up and discover your book.
7. Write a guest blog post.
Many media outlets (radio, TV, magazines, etc.), companies, and entrepreneurs have embraced blogging as a means of connecting with their customers and fan base. Identify blogs that relate to your book’s topic and pitch articles that’ll benefit their audience. Guest blogging allows you to reach your host’s audience and gain new readership through their platform.
8. Build a full website.
While having a blog is a great start, a full-fledged website is even better to promote your book and position it for success. A website allows you to offer (along with your blog) a wide variety of goodies with which to entice your audience and attract influencers, such as sample chapters, blurbs and reviews, free downloads, giveaways, a direct link(s) to where your book can be purchased, and more. Don’t forget to include your contact information so readers can connect with you. You never know who may invite you to be a speaker at their next conference.
9. Incorporate videos.
Along with images, videos are the next hot trend that grab people’s attention. Create short, concise clips that draw people in and make them want to know more. Embed videos on your website, add them to your social updates, and be sure to include the link to your book or website for readers to follow. You may even take it a step further and create an exciting book trailer to share on video hosting sites such as YouTube, Vimeo, etc. so viewers can then share with their networks.
10. Promote others.
It may be tempting to say “Buy my book!” to any and everyone who will listen, but constant self-promotion won’t get you very far. Help others increase the awareness and visibility of their projects, and they’ll be happy to reciprocate. Introduce your readership to your author friends by sharing their works and invite them to extend their support. Authors support other authors, and a great author network will propel your book’s audience reach.
Social media is one of your greatest tools for getting buzz about your book.
How can you maximize social media to boost your book promotion efforts?
Share your thoughts in the comment box below.